Don't Settle for Second Best

Don't Settle for Second Best

The right Settlement Gift could revolutionise your real estate, mortgage broking or financial advisory business.

You have just closed another sale, you are respected in the local community and your agency is at the top of its game. Yet, you spend thousands of dollars on marketing and don’t see any return. You don’t notice an increase of first time clients or return customers. Could it all come down to the gifts you give to buyers and sellers?

Signature Hampers, know the power of Gift-Giving. It produces gratitude which then directly translates into loyalty. This loyalty is the key to generating both direct business and referrals. Today, we share our insider’s knowledge.

How to Make a Happy Client
As a realtor, you know how complicated someone's decision to buy or sell can be. You probably also know that one of the most significant factors in their decision is you. A client’s relationship with their realtor is a large part of their decision making. A committed, friendly, generous realtor produces sales. So, it makes sense that this equation is also important in whether or not a client chooses to use your services again or refer your business to someone else. How do you ensure a client walks away happy?

Here are the top five emotions that contribute to overall client satisfaction:

  1. The impression that the realtor is invested and committed to the process.
  2. Personal affection for the realtor.
  3. Feeling that the realtor understands the client’s personal tastes and interests.
  4. Feelings of gratitude for the success of the purchase or sale.
  5. An impression that the realtor has committed large amounts of their personal time to the process.

The perfect settlement or closing gift can produce all of these emotions. Feelings of commitment, personal affection and loyalty can be encapsulated in a generous and personal gift from the realtor. That’s why Signature Hampers exists - because we know that the key to your success could be the perfect hamper.

Gratitude = Trust and Commitment
The gift from the realtor is the key to ensuring return business. There is a theory called ‘the cycle of gratitude’ which sums up this phenomenon. Essentially, when a business is overly generous to a client, out of free will and not policy, then a client feels the need to be generous in return. So, when you give a beautiful gift to a buyer or seller, that breeds feelings of gratitude and commitment to your business. That then subconsciously encourages clients to both return to your agency and refer their friends and family to you.

Generosity on the company’s part directly feeds into generous reviews and recommendations from customers. Loyalty is the primary emotion which produces future sales and gratitude plays a major part in achieving this. By giving great gifts, you can ensure great future prospects.

Sphere of Influence
Sales is a ‘people business’. It requires having real connections with clients. It is not internet marketing, email lists or even community reputation that determines the success of your agency. It is the relationships you have with the people around you - friends, family and past clients. These people then recommend you to their spheres of influence and your contacts grow. So, investing in these people is vitally important. Showing them that they are appreciated is the best marketing move you can make. By choosing the perfect gift for clients when they buy or sell, you are guaranteeing a wider and more healthy sphere of influence. The $100 you spend on a gift can translate into thousands of dollars in return sales. 

The Ultimate Gift
What do home buyers want in a closing gift? Clients keep gifts when they are useful and attractive. Only a tiny percentage of clients will keep gifts which are simply a point of reference, such as a branded key ring.

Choosing the right gift is more complicated than it looks. It needs to be personal, generous and practical. It needs to be something that the home buyer or vendor will feel proud to have in their home. Something sentimental, attractive and useful - all at the same time. This is the problem Signature Hampers seeks to solve. We are the solution to this conundrum. Our hampers are everything a good closing gift needs to be. With luxurious homeware items and other goodies, your clients won’t be able to keep their hands off our hampers. If you care about the success of your real estate business, invest in proper gifts.

To discuss your gifting requirements and receive a detailed proposal, please connect via the Contact Us > page.

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